The competitive landscape was set to change with the anticipated launch of a new class of competitor product. The global brand team wanted to understand its impact and required a global action plan that would defend and strengthen its own product’s position in the market.
Novus Pharma Consulting designed a multi-scenario Wargaming Workshop that addressed ‘three potential worlds’ for the client global brand team. Competitive intelligence and in-depth analysis were incorporated throughout the tasks and exercises to challenge and test current assumptions.
Global strategy was re-aligned with key insights from the Wargaming Workshop. All company resources were focused on attacking the current market leader rather than trying to defend its market position against the new competitor.